We Build and Ship Physical Products
Sometimes our own.
Sometimes alongside teams who need help navigating design, engineering, and manufacturing reality.
1. Problem Space (Sketches)
2. Exploration (Resolve)
3. Logic (Structure)
4. Constraints (Reality)
5. Resolution (Clarity)
We Build First. Then We Collaborate.
We’re not a service-first studio.
We build and commercialize our own products.
That forces us to live with the same constraints our partners face:
- manufacturing tradeoffs
- cost pressure
- reliability over time
When we collaborate, it’s because a team needs help making those same decisions — not because they want things "designed."
How We Approach Problems
We don’t separate strategy, design, and engineering into phases.
We think in decisions:
- — What needs to be true for this product to exist?
- — What can wait?
- — What becomes expensive if we’re wrong?
That way of thinking carries from first sketches through production readiness.
We’re a Good Fit If…
You’re building a physical product where:
- mistakes are expensive
- manufacturing matters
- decisions compound over time
We’re probably not a fit if:
- you’re looking for quick visuals
- you want execution without tradeoffs
- manufacturing is something to think about later
If that sounds selective, it is.
That’s how good products get built.
Notes, Topics, and Language
The way we work produces thinking worth documenting.
- Topics explore the domains we actively operate in.
- Notes capture lessons learned from real projects.
- The glossary reflects the language we actually use.
This content exists to clarify thinking — not to market services.
Working Together
We don’t take on many external projects.
When we do, it’s because the problem is interesting, the constraints are real, and expectations are aligned.
If you think there may be a mutual fit, we’re open to a conversation.