About · Box Creative Studio

I'm Alfredo.
I built this studio
for the firms
I used to work in.

Architect. Decade in the built environment.
Four years building product and AI.
Now: AI systems for AEC, by someone who's been on every side of the table.
Boxy reading the plans
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Boxy in the studio
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The story · 01

I'm an architect. I spent the better part of a decade in architecture, interior design, and construction — about seven years on projects, drawings, finishes, sites, and the messy middle where designers, contractors, and suppliers actually have to make a building happen.

After that I moved into project management for a couple of years, and then into industrial design and product development, where I've spent the last four years.

Across all of it, the same thing kept happening. The work was good. The teams were sharp. The systems were broken. Spec sheets lived in five places. Quotes got rebuilt every Monday. Suppliers sent PDFs that nobody could search. Smart people were spending half their day fighting their tools instead of doing the work they were hired to do.

When AI started becoming useful — really useful, not just demos — I knew exactly where to point it. Not at general business problems. At the specific, daily, repetitive chaos I'd lived inside of for a decade.

That's what Box Creative Studio is for. AI systems built around how architecture, design, and construction firms actually work.
Three beliefs · 02

Three things
I believe about
doing this well.

Every project I take on is held against these. If we're going to disagree on one of them, better to know now.

PRINCIPLE / 01

Build to hand off.

Nothing I make should require me forever. Every project ends with documentation, training, and a system your team can actually run without me.

PRINCIPLE / 02

Tell the truth about AI.

Not every problem is an AI problem. Sometimes you need a better spreadsheet. Sometimes a process change. I'll tell you when AI fits and when it doesn't — even if it costs me the project.

PRINCIPLE / 03

Curiosity over expertise.

Anyone who tells you they've got AI for the built environment fully figured out is selling something. I don't. I'm working through this in public — building, publishing, learning, correcting.

Receipts · 03

A decade of context.
Four years of AI.

The numbers behind the studio. Real years, real shipped work — not a LinkedIn pitch.

10
YEARS IN AEC
Architecture, interior design, construction. Across firms, scales, and cities.
04
YEARS IN PRODUCT + AI
Industrial design, product development, AI systems for SMBs.
05
STUDIO PRODUCTS LIVE
NCL, AddOnQuote, Sheet It Now, BlurBox, VybeScript — built and shipping.
01
FOUNDER
Yours. Not handed off to a junior. Not subcontracted out.
Next move

Sound like the studio
you've been looking for?

Thirty minutes. No pitch. We'll see if it's a fit, and we'll tell you either way.

Book a 30-min discovery call →Or join the newsletter
Boxy inviting you in
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