The Newsletter · /journal
Field notes from
building AI systems
for the firms that
build everything else.
One letter a month.
What's working, what's broken, what we learned shipping it.
No SEO bait, no hot takes — just real receipts from inside the studio.
What's working, what's broken, what we learned shipping it.
No SEO bait, no hot takes — just real receipts from inside the studio.
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Subscribe · 01
One useful letter.
Once a month.
Every issue: one system we built or watched a firm wrestle with, one tool we tried, one thing we got wrong, and a short reading list. Written by Alfredo. Unsubscribe anytime, no questions.
● Monthly● ~6 min read● No spam, ever
Recent letters · 02
What past readers
actually got.
N° 06 · MAY 2026
Why your spec library is the AI bottleneck (not the model).
A walkthrough of how we restructured 2,000+ supplier specs for an interior design firm — and why the model was never the hard part.
N° 05 · APR 2026
The quote that took 4 hours, now takes 7 minutes.
What we built, what broke, and why the contractor was right to push back on automating the markup line.
N° 04 · MAR 2026
Three AI projects we turned down this month.
Not every problem is an AI problem. Three real conversations where we said no, and what we recommended instead.